In this day and age, one may see the use of a mobile device wherever they turn. This rise in the popularity of mobile devices is a trend that many companies should take advantage of. However, aside from concentrating on creating convenient mobile applications to help promote sales, a business should not neglect to fully optimize and improve on their business website.
While it is crucial to devote time and effort to better your mobile app, it pays to give your website the same amount of attention. Statistics say that mobile users account for a little over half of all website traffic worldwide. If your website is not optimized for mobile devices, you may be losing a good deal of revenue. This blog post will shed light on the advantages of getting your website optimized for mobile and hopefully nudge you into doing so.
Reasons Why You Will Benefit From Responsive Web Design
Even if you have a top-notch product, what good will it be if your target customers do not know about it? This is why there is actual value in investing in a responsive website design. Here is the list of reasons why your business should consider revamping your website’s design.
1 – Increased Mobile Traffic
The old way of doing things was that a company would have two websites. One for mobile users and another specifically for people viewing the site from a computer. While some businesses still do it this way, it will require twice as much effort and time to maintain two websites. Having one site that is responsive to all devices will increase traffic to your site.
2 – Reduced Need for Website Maintenance
As mentioned before, having only one website for both mobile and desktop visitors will be much easier to manage. There will only be one website needing maintenance, saving the company time and money on manhours to keep the site up and running.
3 – Seamless User Experience
A responsive website will avoid having the text and images on the screen look jumbled and warped because the site will be optimized to fit any screen it is being viewed from.
4 – Your Website Fits on Any Screen
Not all companies have adapted this trend to have websites fully optimized to fit all screens. By doing this, you may be able to get ahead of your competitors and position your website as the one to beat when it comes to ease of use.
5 – Improve Your SEO Efforts
A well-built, responsive website will entice people to linger and stay to have a second look at what you can offer. This will help your website raise its rankings on search engine results pages because Google looks into how long people usually stay on a site.
To sum everything up, making sure that your website is fully responsive and optimized will save you a ton of money and time running maintenance checks because your website will be virtually able to take care of itself. Most importantly, you will see more visitors and conversions on your website, especially when you choose the right web designer to optimize your website.
Upgrade your website today by contacting Libra Web and Marketing Solutions! We are your digital marketing specialist based out of Central Florida, with expertise in Social Media Marketing and Management, Website Design, and eCommerce. Work with skilled our web designers to improve your website today!