Most designers have a tendency to side-eye the appearance part of websites. After all, when the word ‘design’ comes to mind, people just think of aesthetics. While that’s true in most regards, when it comes to websites, there’s a lot more than just how it looks.
In order to have a great website, take these characteristics into consideration too:
A Great Website Has Purpose
Not just any purpose, either; a great website has a crystal clear purpose for existing in the first place. The clarity shouldn’t be exclusive to the people behind the website, though. It’s crucial that the visitors of the website understand exactly what the website’s purpose is on their end as well. In this way, the visitors will be more likely to take the actions you want them to take.
If the whole point of your website is to sell something, you’ll want visitors to complete the process all the way to checking out. A good rule of thumb is to make good use of the CTA (call to action). It could be sharing contact information, joining an e-mail list, scheduling an appointment, and more.
A Great Website Has Content With High Quality
This may go without saying, but it’s worth mentioning anyway. Your content is the whole point of why people will visit (and re-visit!) your website in the first place. They’re probably trying to find something; it’s likely entertainment, a product or service, the answer to some kind of question, and more.
Website content can comprise audio, text, or video, if not all of them. “High quality” content is entirely dependent on what kind of website you have and your particular content. No matter what those variables are, however, it’s key to learn what your visitors need in the first place. That way, you can provide exactly that.
A Great Website Values UX (User Experience)
User experience has a lot of impact on whether or not your website gets more visitors and sells products or services. It’s important that the website is functional so they can find whatever they’re trying to look for. This is also where the aesthetic design comes in as well.
Contrary to popular belief, complex and overly flashy is not the solution. In fact, designs that are simpler, such as the minimalist style used by companies like Apple, are usually ideal.
A Great Website Can Be Navigated Easily
This is one of the best ways to get visitors to buy your product or avail of your service. There’s generally a main menu on most websites that link to major areas. Sometimes, mega menus or dropdown navigation menus are used as well. No matter which navigation system is set in place, it will work best if the website content is structured in the most logical manner possible.
Navigation is one of the key factors in creating a great UX, which is important in increasing conversions for your website.
Conclusion
A great website needs more than just a cool-looking design. Websites are usually the first point of contact for any business or individual, after all. Think of your website as an online billboard for your business, you are fighting for the attention of web browsers and visitors alike. You always want to ensure your website is balanced.
Characteristics of a great website include one that values UX, one that can be navigated easily, and one that has high-quality content. With each of these weighing a different but equal level of importance in your overall website design.
Are you looking to work with a skilled and creative web designer? Drop Libra Web and Marketing Solutions a line today! We’re your digital marketing specialist based out of Central Florida.