Whether you are an online store or a physical property, getting more website traffic is a common goal of many business owners and marketers. A website will increase your business, but in order to get the most out of your website, it is vital that you do your best to increase your online visibility. There are many ways to increase traffic to your small business website, and we’ve outlined a few of them below.
Website SEO (Search Engine Optimization)
Whether you are improving SEO by creating high-quality and relevant content, including keywords in your content or website, optimizing photos, or adding credible links, you have many opportunities to make your website visible on search engines. On-page SEO can help your site rank higher in search engines and increase traffic. To get started with on-page SEO, contact us here.
Using Email Marketing
It’s important to know how to diversify the traffic to your site rather than relying solely on search engine optimization. Even if your website provides valuable and relevant information and has been shown to increase sales, it doesn’t matter if you’re not getting enough traffic to your site. To increase website traffic for your online store, you must be able to present your business to your ideal customers. Email marketing is one of the most powerful ways
Regularly sending out newsletters and advertising deals by email is a great way to stay connected with your customers and can also help drive traffic to your website. A friendly email reminder about a new service or product can also help you get more traffic. Expanding your Messenger subscriber list and redirecting them to your website pages is one of the most effective ways to get more traffic. With an email referral program, you can harness the collective advertising power of your audience to increase your newsletter subscription and therefore website traffic.
Utilizing Guest Blogging for Traffic
These services can introduce your press release and brand to a new audience, which in turn can drive more traffic to your site. Another way to increase traffic to your website is to list it in free online directories and review sites. For most of these sites, your profile will have a link back to your site, so actively updating those listings and getting positive reviews will likely drive more traffic to your site.
Using Social Media
Building and optimizing your business data on these sites will increase your inbound traffic. You can get traffic to your website from Facebook groups, Facebook ads, Messenger, social media posts, and of course your business pages. Online store owners can promote products in Facebook Buy and Sell groups to ensure you get traffic to your website from people interested in buying your products. Additionally, by combining Facebook ads with ongoing posting on your Facebook page, you can increase your chances of getting traffic to your website from various areas of Facebook.
The best way to use Facebook to drive traffic to your website is to build a Facebook community in your niche and pick relevant content from your blog. You can do this by sharing interesting content on your site (for example,
How It All Ties Together
Make sure you don’t lose sight of the goal, which in this case is traffic growth. While traffic is good on its own, it will literally be useless unless you attract these people as leads with a free offer and place them in your sales funnel, which can help you sell your products and services on autopilot. Once you understand some of the rules behind what drives consumers to buy from you, you will better understand some of the techniques for driving traffic to your website, blog, your latest information product page, or wherever you go.
Blogger, entrepreneur, or digital marketing expert – you’ll always be looking for new untapped traffic sources and trying new traffic strategies. Increasing traffic to your small business website can seem like a daunting task, especially when you consider how many websites there are on the web. With so many websites on the Internet today, it’s no surprise that companies see increasing web traffic as one of their biggest challenges.
Starting a website for your small business or local business is one of the best things you can do for your business. Building a website is not only convenient and easy, but it is also one of the best ways to attract customers.
While SEO is key to generating long-term traffic, you can instead focus on increasing referral traffic from social media, online communities, email campaigns, guest blogs, or ad campaigns. By using Google My Business and the other secure channels listed above, you can drive the right visitors to your site and, more importantly, increase the number of visitors that turn into customers. The more people visit your site, the better your chances of completing sales or converting customers or subscribers.
Get Started with your journey to more website traffic, higher conversions and more revenue: Contact Libra Web and Marketing Solutions.