Libra Web and Marketing Solutions

Web Design and Development Case Study for Extreme Graphics

Extreme Graphics is a design and branding company that specializes in creating stunning and visually appealing design solutions for their clients for prints, graphics, vinyl wraps, signs, and much more. They approached Libra Web and Marketing Solutions to help them revamp their website design and development to improve its user experience, increase their online visibility, and attract more potential clients. Their original website was not mobile-friendly and had formatting issues that made it difficult for users to navigate and interact with the site. Furthermore, the website was not optimized for organic search keywords, which made it hard for potential clients to find them online.

To help Extreme Graphics overcome these challenges, our team of expert web designers and developers worked tirelessly to create a mobile-friendly website that was optimized for both search engines and user experience. We ensured that the website was easy to navigate, responsive, and visually stunning. Additionally, we optimized the website’s content to target specific organic search keywords that were relevant to their business, which made it easier for potential clients to find them online. The results of our efforts were astounding, and we were able to increase their organic search traffic, improve their user accessibility, and make their website more visible by increasing direct traffic from searches.

Original Website Design

Extreme Graphics, approached Libra Web and Marketing Solutions to address issues with their website design. The existing website was outdated, not mobile-friendly, and lacked SEO optimization for relevant organic search keywords. The website’s formatting was off, and it was challenging to navigate, resulting in a poor user experience.

After a thorough evaluation, Libra Web and Marketing Solutions decided to redesign and redevelop the website entirely. The main objectives of the website overhaul were to create a mobile-friendly website that was optimized for all pages to create the best user experience possible while building relevant keywords for organic search optimization. The new website design had to be user-friendly, engaging, and responsive, thereby promoting the brand image of Extreme Graphics. The redesign aimed to increase the number of leads generated and ultimately result in increased sales for the company.

Website Overhaul

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Libra Web and Marketing Solutions was approached to help Extreme Graphics with their website issues. After analyzing the current website, our team proposed a complete overhaul of the site. Our primary goal was to create a mobile-friendly website that was optimized for all pages to create the best user experience and build keywords.

Our team began by developing a new website design that would improve the visual appeal of the website. We created a responsive website that was designed to look great on all devices, including mobile phones and tablets. This was important as more than 50% of website traffic comes from mobile devices.

Next, we created a user-friendly interface with clear calls-to-action (CTAs) to help guide visitors through the site. We reorganized the site’s navigation menu to help visitors easily find the information they need. We also added a portfolio section that showcases the company’s work, which is essential for businesses in the graphic design industry.

Breakdown of Services and Building a Portfolio

We wanted to ensure that the website was optimized for organic search keywords, so we focused on developing informative and relevant content that aligned with Extreme Graphics’ business objectives. We conducted extensive keyword research to identify the most relevant and popular keywords that the target audience is searching for. We created high-quality content that included these keywords in the website’s pages, blogs, and portfolio section.

Our team also created a portfolio section that showcases Extreme Graphics’ past work. We ensured that this section was easily accessible from the homepage and that the portfolio was presented in an attractive and organized manner. The portfolio section not only showcases the company’s work but also provides visitors with ideas for their own projects.


The website overhaul has resulted in an increase in organic search traffic by 44%. This was achieved through the development of high-quality content that targeted relevant keywords. We have also increased user accessibility by developing a user-friendly interface with clear calls-to-action (CTAs). The website is now more visible, with direct traffic from searches increasing by 56%.

Additionally, the mobile-friendly website design has increased the number of visitors who access the site on their mobile devices. This has led to an increase in engagement and conversions from mobile users. The website’s bounce rate has also decreased significantly, indicating that visitors are staying on the site longer and engaging with the content.

Overall, the website overhaul has been a success, and Extreme Graphics is now enjoying increased website traffic, user engagement, and conversions. The new website has helped the company establish a strong online presence and has enabled them to effectively showcase their work to potential clients.

If you’re looking to improve your website’s design and functionality, Libra Web and Marketing Solutions can help. We specialize in web design and development, as well as SEO and PPC marketing. Contact us today to learn how we can help your business grow online.