Automotive · Body Shops & Collision Repair
PPC Management for Body Shops & Collision Repair
Profitable paid search managed to cost-per-lead, not vanity clicks.
Insurance-adjacent, trust-heavy work where local visibility drives the estimate.
PPC Management built for Body Shops & Collision Repair
Collision repair is a trust-heavy, locally searched business. After an accident, drivers and their insurers search "auto body shop near me" or "collision repair" in their city, then choose based on reviews, certifications, and how professional the shop appears online. Many customers do not realize they can choose their own shop, so the ones that show up first and look credible capture estimates that turn into high-value repair jobs. Body shops that rank well locally and present strong reviews and certifications win the work, while those relying solely on insurer referrals leave significant money on the table.
Who we work with in this space:
Challenges we solve for Body Shops & Collision Repair
- Relying only on insurance referrals
- Invisible for "collision repair near me"
- Reviews and certifications not showcased online
- An outdated site that undercuts a premium service
Why PPC Management matters for Body Shops & Collision Repair
Paid search puts you at the very top of Google the instant someone searches for what you offer, but only if the campaign is built and managed properly. Most local accounts quietly waste budget on the wrong clicks; the difference between profit and loss lives in the management.
What that means for your business:
- Qualified leads within days, not months
- Full control over budget, targeting and timing
- Spend focused on searches that convert
- Transparent cost-per-lead reporting every month
What is included
- Google Ads account build or rebuild
- Keyword and negative-keyword strategy
- Conversion tracking for calls and forms
- Geo and schedule targeting for your service area
- Landing page and ad-copy alignment
- Managed to cost-per-lead with monthly reporting
Our approach
We treat your ad budget like our own money. Before a campaign goes live we build proper conversion tracking so every dollar is measured against real calls and form fills, not just clicks. Then we tune relentlessly: tightening targeting, cutting wasted spend with negative keywords, and improving the pages people land on, all with the single goal of lowering your cost per lead month after month.
Whether you run a collision & accident repair operation or a larger body shops & collision repair outfit, we tailor the work to how body shops & collision repair customers actually search and decide — informed by what we see every day building The Auto Network in the automotive space.
How it works
Plan
Define goals, budget and a target cost-per-lead.
Build
Campaigns, tracking and landing alignment.
Launch
Go live with tight geo and negative lists.
Optimize
Weekly tuning to drive cost-per-lead down.
Ready to turn automotive searches into booked jobs?
Common questions
How much should I spend on Google Ads?
Enough to gather data. Many local businesses start with a modest monthly budget plus management; we right-size it to your market.
When will I see leads?
Search ads can produce calls within days of launch. The first weeks are about lowering cost-per-lead.
Do I keep the ad account?
Yes. You own the Google Ads account and all of its data.
What if I want to pause or stop?
You can pause anytime. You own the account and the data, so nothing is ever held hostage — most clients stay because the cost-per-lead keeps improving.
Do customers choose their own body shop?
Yes. In most states drivers can pick their shop regardless of insurer suggestions, so ranking first in local search directly wins jobs.
What drives leads for a collision shop?
Local search visibility plus strong reviews and visible certifications. That combination earns the estimate, which earns the repair.