HVAC company websites: the service pages most contractors are missing
Most HVAC company websites are missing separate pages for the three ways customers actually buy: emergency repair, system replacement and maintenance. Many also lack pages for…
What a service page needs before a customer will call
Before a customer will call from a service page, the page has to answer four questions quickly: do you do exactly what I need, do you…
Why a service you offer does not show up in Google: the missing service page problem
A service you offer usually does not show up in Google because your website has no page dedicated to it. Google ranks pages, not businesses, so…
What happens to a website inquiry after the form is submitted? A 10-point check
When someone submits a form on your website, four things should happen within minutes: the right person is notified, the customer receives a confirmation, the inquiry…
How to tell whether your website, your search visibility or your follow-up is costing you the most leads
Most service businesses lose potential customers in one of three places: they are not found, the website does not persuade them, or the inquiry is not…