Questions to ask a marketing agency before signing a six-month agreement
Before signing a six-month marketing agreement, ask questions that reveal exactly what you will get, how progress will be measured, who will do the work, and…
How to read a marketing report: work completed versus results
A useful marketing report separates two things: the work that was done, and the results that were observed. Most confusing reports mix them together, so a…
How to tell whether your website, your search visibility or your follow-up is costing you the most leads
Most service businesses lose potential customers in one of three places: they are not found, the website does not persuade them, or the inquiry is not…