The problem
The business has moved on. The website has not.
The site is often where a potential customer decides whether to call, request a quote, or keep comparing. If it undersells the work or makes the next step hard, acquisition spending elsewhere is wasted.
- The site no longer reflects the quality or scope of the business.
- Services are thinly presented, navigation is confusing, or mobile is poor.
- You need a stronger foundation before investing more in acquisition.
What Libra does
The work, and why each part matters.
Discovery and strategy
Website strategy aligned to business goals and how your buyers decide.
Architecture and page planning
Sitemap, page plan, content direction and conversion strategy.
Design and development
Responsive WordPress design and build on agreed page templates.
Search and tracking foundations
Core technical SEO, on-page setup, analytics and conversion readiness.
Launch
Quality checks, redirects where needed, handoff and documentation.
Deliverables
What you receive, and where the scope ends.
Included
- Approved sitemap and page plan
- Design and build of the agreed scope
- Core conversion paths, forms and calls to action
- Launch checklist and post-launch review
Boundaries
- Ongoing SEO and content are separate unless expressly included.
- Copywriting depth, page count, integrations, ecommerce, custom functionality, hosting and third-party licenses are scoped per project.
- Price depends on complexity and requirements.
Process
How the engagement runs.
- DiscoveryGoals, buyers, services and what the site must do.
- PlanSitemap, page plan and conversion paths, approved by you.
- DesignPage templates designed and reviewed.
- BuildDevelopment, content and tracking setup.
- LaunchChecks, redirects, handoff and a post-launch review.
Fit
Is this the right starting point?
A good fit when
- Site is materially weak, outdated or unclear
- Real services and proof to present
- Able to provide input and approvals on time
What we need from you
- Someone who can supply business information and approve content
- Project photos, credentials or testimonials where they exist
Start elsewhere if
- The root cause or scope is unclear. Digital Growth Assessment →
- The site is good enough and search is the gap. Search Growth →
Proof
From a client whose website we designed and built.
Web design and development · Lake Hamilton, Florida
Extreme Graphics
"Prompt and professional, his expertise with user experience and marketing were exactly what we were looking for in a marketing partner."Extreme Graphics
Questions
Scope, costs and what to expect.
What platform do you build on?
WordPress, with custom-designed templates built for speed, accessibility and search.
Who writes the content?
We provide content direction, and copywriting depth is scoped per project. Subject-matter input comes from you.
Does the price include hosting and licenses?
Hosting and third-party licenses are scoped and stated separately in the proposal.
Will our search rankings be protected?
We plan redirects for changed URLs and run launch checks. Ongoing search work is a separate engagement.
Do you guarantee results?
No. We do not guarantee rankings, traffic, lead counts or cost per lead, because nobody controls those outcomes. We commit to the scope, the quality of the work, and reporting that shows its sources.
