The problem
Several things could be wrong, and the order matters.
When a website, search presence and lead tracking all look imperfect, it is easy to spend on the wrong one first. The assessment establishes which constraint is costing the most and what to do about it.
- You have several possible issues and need a clear order of operations.
- You are unsure whether the main constraint is the website, search, conversion or paid acquisition.
- You are serious enough to invest in a diagnosis but not ready to commit to a retainer.
What Libra does
The work, and why each part matters.
Website review
Structure, messaging, conversion paths, technical fundamentals and trust signals.
Search review
Organic and local visibility for the services and areas that matter most.
Measurement review
Analytics and lead tracking, where you can give us access to the data.
Findings and sequence
The most important findings, what they mean commercially, and the order to address them.
Deliverables
What you receive, and where the scope ends.
Included
- A prioritized findings summary with supporting evidence
- A practical next-step roadmap and service recommendation
- A discussion to explain the findings and answer questions
- Fee credited toward an engagement started within 30 days
Boundaries
- It is a diagnosis. Implementation is scoped separately.
- No revenue forecasts or ranking promises.
- Data sources, review depth and meeting format are confirmed in the statement of work.
Process
How the engagement runs.
- Fit callGoals, services, geography and what you want answered.
- AccessYou share analytics and any lead data you have.
- ReviewWe examine the customer path and record evidence.
- FindingsA written summary with priorities and a roadmap.
- WalkthroughWe talk it through and you decide what happens next.
Fit
Is this the right starting point?
A good fit when
- Established business with a real service and market
- Multiple competing priorities
- Willing to share analytics access
What we need from you
- A live website to review
- A decision-maker available for the walkthrough
Start elsewhere if
- You already know the website needs rebuilding. Premium Digital Presence →
- The site is sound and search is the clear gap. Search Growth →
Sample output
How a finding is written.
Each finding states the issue, the evidence, what it means for the business, and what to do. This one is an illustrative example.
Emergency service page has no call path on mobile
- Evidence
- On a phone-width screen the phone number appears only in the footer.
- Business implication
- A visitor with an urgent need has to scroll the full page before they can call.
- Proposed action
- Add a click-to-call bar and a short request form near the top.
Questions
Scope, costs and what to expect.
What do I receive?
A written findings summary with evidence, a prioritized roadmap, a service recommendation, and a discussion to go through it.
Do I have to hire Libra afterwards?
No. The roadmap is yours to act on with us, with your own team, or with someone else.
What do you need from me?
Access to analytics and Search Console where available, and answers to a short set of questions about your services, areas and goals.
How is this different from the free Opportunity Snapshot?
The snapshot is three to five verified findings. The assessment is the full reviewed diagnosis: every finding ranked by business impact, with a roadmap and a walkthrough.
Do you guarantee results?
No. We do not guarantee rankings, traffic, lead counts or cost per lead, because nobody controls those outcomes. We commit to the scope, the quality of the work, and reporting that shows its sources.
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