What the work involves
Google Ads built around how plumbing companies win work.
- Campaigns separated into emergency and planned work.
- Ads and pages that state hours and coverage plainly.
- Negative keywords for DIY, supply and job searches.
- Call tracking so missed and answered calls are both counted.
What we check first
Where demand usually leaks.
Patterns we look for, confirmed or ruled out by an assessment. The full list is on the Plumbing page.
- The phone number is in the footer or inside a menu on mobile.
- Emergency availability is not stated, so the visitor assumes you are closed.
- Water heaters, drain cleaning and repiping share one generic page.
A caution
If nobody answers at 9 PM, do not advertise at 9 PM. Schedules match your real availability.
How this fits the wider system
Google Ads is one part of the path from search to inquiry. We recommend it only when the evidence points there, and connect it to tracking so you can see what it produces.
Questions
What plumbing company owners ask about paid search.
How much should we budget?
It depends on your market and capacity. We set a figure you can sustain and review it against tracked calls.
Do you guarantee results?
No. We do not guarantee rankings, traffic, lead counts or cost per lead, because nobody controls those outcomes. We commit to the scope, the quality of the work, and reporting that shows its sources.
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