What the work involves
Google Ads built around how roofing companies win work.
- Separate campaigns for repair, replacement and storm response.
- Landing pages with proof and a short estimate form.
- Location targeting matched to where your crews actually work.
- Lead tracking from click to booked estimate.
What we check first
Where demand usually leaks.
Patterns we look for, confirmed or ruled out by an assessment. The full list is on the Roofing page.
- Few real project photos, or photos with no location, material or scope.
- Licensing, insurance and warranty details are missing or hard to find.
- No explanation of how insurance claims or inspections work.
A caution
Roofing clicks are costly. We check estimate follow-up before recommending spend.
How this fits the wider system
Google Ads is one part of the path from search to inquiry. We recommend it only when the evidence points there, and connect it to tracking so you can see what it produces.
Questions
What roofing company owners ask about paid search.
Should we advertise after a storm?
If you have capacity and a clear page for storm work, it can be worthwhile. We plan it in advance, not on the day.
Do you guarantee results?
No. We do not guarantee rankings, traffic, lead counts or cost per lead, because nobody controls those outcomes. We commit to the scope, the quality of the work, and reporting that shows its sources.
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