What the work involves
Google Ads built around how engineering and B2B firms win work.
- Research into whether the specific terms have real demand.
- Narrow campaigns around defined services.
- Landing pages that screen for fit.
- Tracking through to a qualified opportunity, not only a form fill.
What we check first
Where demand usually leaks.
Patterns we look for, confirmed or ruled out by an assessment. The full list is on the Engineering and B2B services page.
- Services described in general terms that match no specific search.
- Project sheets and case examples are missing or locked in PDFs.
- The people and credentials behind the work are not shown.
A caution
Broad terms attract students, job-seekers and vendors. We keep targeting narrow.
How this fits the wider system
Google Ads is one part of the path from search to inquiry. We recommend it only when the evidence points there, and connect it to tracking so you can see what it produces.
Questions
What engineering and B2B firms ask about paid search.
How is success measured?
By qualified inquiries and their source, reviewed against spend each month.
Do you guarantee results?
No. We do not guarantee rankings, traffic, lead counts or cost per lead, because nobody controls those outcomes. We commit to the scope, the quality of the work, and reporting that shows its sources.
Related
More for engineering and B2B firms.
Related insights
