The problem
Ads amplify whatever they point at.
Paid search sends people to your site quickly. If the landing page is weak, tracking is missing, or nobody answers the phone, the budget disappears with nothing to show. We check readiness before launch.
- There is clear paid-search demand for your services and location.
- Your site or landing pages can convert traffic, or can be improved before launch.
- You have a sustainable budget and can handle the inquiries.
What Libra does
The work, and why each part matters.
Campaign strategy
Keyword and intent selection, structure and ad messaging.
Conversion tracking
Setup and validation as scoped.
Build and optimization
Campaign build, search-term review, negative keywords and ongoing tuning.
Performance review
Focused on qualified actions and lead quality, beyond clicks.
Landing pages
Recommendations and coordination with website changes.
Deliverables
What you receive, and where the scope ends.
Included
- Campaign setup and management within the approved scope
- Regular optimization and clear performance reporting
- Budget allocation and conversion recommendations
Boundaries
- Media spend is separate from our management fee.
- Setup fee and billing terms are defined in the proposal.
- We do not launch until tracking, landing pages, service availability and lead response are checked.
Process
How the engagement runs.
- Readiness checkDemand, landing page, tracking and lead handling.
- StrategyStructure, keywords and messaging agreed.
- BuildCampaigns and conversion tracking set up and tested.
- OptimizeSearch terms, negatives, bids and ads refined.
- ReviewLead quality and budget reviewed with you.
Fit
Is this the right starting point?
A good fit when
- Validated demand for the service and area
- A relevant, mobile-usable landing page
- A process for answering leads promptly
What we need from you
- Sufficient media budget
- Agreed conversion definitions
Start elsewhere if
- Landing pages or the site cannot convert yet. Premium Digital Presence →
- Organic and paid should share one plan. Integrated Growth Partnership →
Readiness gate
What must be true before a campaign launches.
We check all five. If one fails, we fix it first or advise against launching.
- There is validated demand for the service and geography.
- The landing page is relevant, usable on mobile, and has a clear inquiry path.
- Conversion tracking is tested and its definitions are agreed.
- You have sufficient media budget and can respond to leads.
- Scope, management fee, setup, media spend and responsibilities are documented.
Questions
Scope, costs and what to expect.
Is ad spend included in your fee?
No. Ad spend is your media budget, paid to Google. Our management fee and any setup fee are separate and stated in the proposal.
Why might you advise against launching?
If tracking is untested, the landing page is not ready, or leads cannot be answered, the money is better spent fixing that first.
Who owns the ad account?
You should own your account and data. We manage it with access you grant.
What do you report on?
Spend, conversions and lead quality, with the limits of attribution explained.
Do you guarantee results?
No. We do not guarantee rankings, traffic, lead counts or cost per lead, because nobody controls those outcomes. We commit to the scope, the quality of the work, and reporting that shows its sources.
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